Get Professional Support for
Your Psychology Today Profile
Feel at a loss as to what to include in your Psychology Today profile statement or other therapy profile? Or is your current listing not performing as you’d hoped?
This is a common struggle for many therapists, who are ready and qualified to help others, but have open slots in their caseload.
Most professionals want their profile to work for them in a few different ways. A great therapist profile includes the following:
A friendly tone
Empathy for the reader
A focus on the client’s journey
Your own authority (but not too much about yourself)
A reflection of your own personality
A clear call to action
It can be tricky to cover all of these elements in 200 to 250 words! Fortunately, I can help you create a personal, sincere, and effective statement.
Perfect your Personal Statement
I have a background as a licensed therapist, and as a writer with a journalism degree. I use my unique combination of skills and experience to help therapists with their Psychology Today profiles.
Your new profile will help you connect with your potential clients and get more leads.
Our professional therapy fields teach us to talk a lot about our expertise and specialities. Most of us are fluent in phrases like, “evidence-based,” “clinical specialty,” and “psychosomatic symptoms.”
It also makes sense that our profession profiles about ourselves would include … you know … a lot about ourselves.
Indeed, this is what many profiles cover, and exactly how mine used to read. I thought that’s how it worked.
Then I learned more about marketing techniques that are shown to get your message across more clearly. Rather than knowing so much about you right away, your clients really want to imagine how therapy will help them.
We call this setting up your client as the “hero,” of the story (like in adventure movies), and yourself as the “guide.” This always felt familiar to me, since this is essentially what we do in therapy!
This type of marketing is called the Storybrand method, which is based on a popular technique that helps increase sales and client conversions in the sales industry. Many therapists now use this method in their profiles.
I'll help you with these simple techniques, while not sacrificing your own voice and personality. The goal is to help you match with the clients that can benefit from you the most.
Ready to get started? Let's go!